Google's Taking on Robocallers With a New Kind of Caller ID

The rise of text-based messaging has caused the public to treat every voice call as potential spam, and the robocall industry has responded by increasing its attempts to get us on the It’s an untenable arms race that arguably makes our devices less useful. On Tuesday, Google announced a new program that seeks to rectify the situation by offering a verification service for companies that you might actually want to hear from.

Curated via Twitter from Gizmodo’s twitter account….

Google will then use the Google Phone App on Android devices to display the name of the company that’s calling along with a verified check, brand logo, and the reason for the call, such as “potential fraud on Chase Bank account.

It follows the Verified SMS text-messaging system as well as the flashier ability to have Google Assistant screen calls and send the user a transcript.

Verified Calls is just one of a few features that Google has introduced for Android to help make unsolicited calls more manageable.

In a statement, Google said that it’s already been testing the program “for a few months and the early results indicate that it improves the likelihood of someone answering a call.

If you’re running an Android device that’s included in the Verified Calls rollout, the feature should be enabled by default.

Traditionally, you’d be right to assume that Google intends to use this as yet another source of data collection, but the company said that it won’t store call information, associate it with a Google ID, or share it with partners.

Link to original article….

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