After the state necklaces are found, Klein says, "we’re going to have the ultimate treasure hunt where the winner will be receiving a key to one of our candy factories".
In a video posted to TheGoldTicket. com, Klein explains that he’s hiding "gold tickets" — they look like gold-colored military dog tags — in each US state.
David Klein, founder of candy company Jelly Belly, no longer owns the business, but he’s playing Willy Wonka just the same.
Jelly Belly founder giving away candy factory in hunt for gold tickets https://t.co/rfeRgzvyV0— CNET News (@CNETNews) September 8, 2020