Prior to the ban, PUBG had about 40 million monthly active users in India and was by far the top app by revenue ahead of Netflix and Tinder in the country, according to one of the most popular mobile insight firms — data of which an industry executive shared with TechCrunch. “PUBG Corporation fully understands and respects the measures taken by the government as the privacy and security of player data is a top priority for the company.
PUBG said on Tuesday Chinese giant Tencent Games will no longer be the publishing partner of the popular game in India as it attempts to allay concerns of New Delhi, which banned the game and 117 other apps last week.
Prior to Tuesday’s announcement, Tencent Games published and distributed PUBG Mobile games in India. “Moving forward, PUBG Corporation will take on all publishing responsibilities within the country.
Unlike other apps that have been banned including TikTok, PUBG games are still operational for existing users in India, they said.
Tencent also appears to be involved in the development of PUBG titles, which further complicates the matter in India. “While publishing duties could go to PUBG Corp, will Tencent still handle development of the game?